who invented 'jerk' advertising?

Have you noticed this trend? There's the kid who messes with his friends so he won't have to share his starbursts. Then there is the cingular guy (or some cell phone guy) who is a total ass to his friend because he dosen't have the latest phone and his calls are dropped... you know the "you don't have march maddness, you have march sadness" guy. Then there are some (perhaps toyota?) car ads where having a high mileage vehicle means you should drive by the gas station and make fun of the people without them, or fool the attendent who is paid to pump gas by pulling up the the pump just to throw something away. Or how about beer ads where you just go places to snipe free beer. please if you can think of any more, comment about them; or just your thoughts on the trend.